Comments on: Product Training without SE Sales Training Loses $$$ http://salesengineering.com/blog/2008/02/06/product-training-without-se-sales-training-loses/ Sales Enginering | Pre-Sales Performance Excellence Fri, 12 Mar 2010 04:58:07 +0000 http://wordpress.org/?v=2.6 By: davestein http://salesengineering.com/blog/2008/02/06/product-training-without-se-sales-training-loses/#comment-11 davestein Wed, 26 Mar 2008 12:59:45 +0000 http://salesengineering.com/blog/2008/02/06/product-training-without-se-sales-training-loses/#comment-11 I completely agree with you. What you're discussing here is a significant problem and an inhibitor to sales effectiveness for many companies--SE's are just an afterthought. We've worked with companies that consider and treat SE's as a critical component of sales success and, as a result, they are trained, have a strategic role in sales campaigns and have the respect they deserve from the rest of the organization. For those companies there is a direct connection between the inclusion of SE's into the mainstream sales team/approach and win rates. I completely agree with you. What you’re discussing here is a significant problem and an inhibitor to sales effectiveness for many companies–SE’s are just an afterthought.

We’ve worked with companies that consider and treat SE’s as a critical component of sales success and, as a result, they are trained, have a strategic role in sales campaigns and have the respect they deserve from the rest of the organization. For those companies there is a direct connection between the inclusion of SE’s into the mainstream sales team/approach and win rates.

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